Remotivate is a remote hiring platform serving two audiences simultaneously, hiring managers, and job seekers. My job: turn a large but inactive audience into an engaged, hybrid community.
Role
Content Marketing ManagerTimeline
2024 – 2026Tech Stack
Remotivate had real strengths: 200K LinkedIn followers and a service clients loved.
And also important challenges: Little to no engagement, a large B2C following, but no dedicated B2B channel for founders and hiring managers, and a branding that didn't represent the company.
Before
To make Remotivate a trusted name in remote hiring, I designed a dual-channel strategy: the founder's brand as the B2B engine, and a hybrid (B2C and B2B) company page that made both audiences feel seen and sparked real conversation.
After
TikTok
Youtube
Newsletter
2.4M+
Organic Impressions
50.6%
Follower Growth
12.7%
Avg. Engagement Rate
40k
Impressions
92.3%
Click-Through Rate
92.4%
Engagement Rate
6k
Impressions
23.2%
Click-Through Rate
23.5%
Engagement Rate
41k
Impressions
43
Total Engagement
46.9%
Open Rate
B2B
Audience
68k
Impressions
5.4%
Click-Through Rate
5.5%
Engagement Rate
44.4%
Open Rate
B2B
Audience
46.5%
Open Rate
B2B
Audience
30k
Impressions
43
Total Engagement
6.9k
Impressions
215k
Impressions
1.5k
Total Engagement
71k
Impressions
790
Total Engagement
34k
Impressions
477
Total Engagement
62k
Impressions
351
Total Engagement
2.7k
Total Views
90
Total Engagement
1.1k
Total Views
1.3k
Total Views
40
Total Engagement
1k
Total Views
1.1k
Total Views
