Anna is Remotivate's founder, a remote hiring platform. Starting from an inactive LinkedIn account, my goal was to rebuild her presence and turn it into a consistent B2B channel for their ICP (hiring decision-makers).
Role
Content Marketing ManagerTimeline
2024 – 2026Tech Stack
Anna's account had a great potential, but it wasn't being used at all, and connecting with founders was hard. Getting busy hiring managers to stop, pay attention, and actually care about hiring took a couple of iterations.
Before
I made Anna the face of our B2B channels, using her close client relationships to connect with potential clients. Then I built Deep Avatar Research, along with data analysis to learn exactly what founders related to, and create more of it :).
After
TikTok
Youtube
Newsletter
565k+
Organic Impressions
320k
Members Reached
53.4%
Follower Growth
215k
Impressions
1.5k
Total Engagement
71k
Impressions
790
Total Engagement
34k
Impressions
477
Total Engagement
62k
Impressions
351
Total Engagement
2.7k
Total Views
90
Total Engagement
1.1k
Total Views
1.3k
Total Views
40
Total Engagement
1k
Total Views
1.1k
Total Views
