Scaling Girl In Corporation's page while keeping a ~10% ER

Girlin's Instagram account already had something special: strong engagement. The challenge was protecting that even in quieter weeks, growing on Instagram (a notoriously tough platform) and finding fresh, genuinely useful career topics day after day.

The account already ran on a simple rhythm: one topic a week, brought to life in Instagram Stories. I leaned into what worked to amplify that rhythm and carry each week's theme across the LinkedIn company page, Daniela's personal brand, and the newsletter, for higher reach.